It is rare to get a press release that has everything needed to tell a story, let alone a data story.
A few weeks back I noticed an interesting data story from Barnardo’s UK in a local newspaper in sarf lunnun (or South London if you don’t speak the East End patois).
Getting in touch with Dan at Barnardo’s I soon had a press release with real facts in, a cracking model released image and some interesting data.
Even data references! How unusual is that?
Below is the result of my work.
The image was a little too tight for my liking so had to use context-sensitive fill in Photoshop and more than a little retouching to give myself a few more valuable pixels on the right hand side.
At the same time I wanted the typography and data to intrude onto the boy’s image.
I tried various styles of bar chart, most of them very slight variations on the finished result, the main option being a yellow key line around the ’81 families in Tower Hamlets’ bar.
Barnardo’s liked what I had done and it helped to get the reality of life behind statistics out there.
Here is the story on my hyperlocal site Love Wapping.